At Neue, we love new ideas. Not because novelty has value in itself, but because it´s an essential tool for uncovering and creating our clients’ visual stories. Stories that will get them noticed, remembered and talked about.
Neue Design Studio will design Norway’s new passports.
“Of the tendered offers for new Norwegian passports and ID cards, “Norwegian Landscapes” is the best concept. It illustrates the Norwegian identity as well as making sure the passport will be viewed as a document of high value. The concept is deeply rooted in Norwegian culture and will make the documents widely accepted among the population. It will remain relevant for many years to come and it has clear user benefits.(…)”
On September 3rd, 2014, totally refurbished department store Paleet in Oslo reopened. Neue worked on its brand strategy and developed the new visual identity.