Pure
packaging

Dr. Greve is a Norwegian, historic skincare brand
dating back to the 1890s.

Background

Dr. Greve products are gentle, formulated specifically for sensitive skin and with an affordable pricing position. In 2015 Dr. Greve decided to reposition the brand and extend their product range. We were asked to develop designs for three new product lines, a separate hand lotion and to update existing products, all using current packaging. The goal was to keep its core of gentleness, while increasing the relevance for a larger target group.

Solution

We created a range of products founded on the brand heritage of gentle care and Norwegian origin. Purity, cleanness and delicacy are keywords, emphasised by the subtle, graphic wave, the holistic circle and a modern Nordic color palette.